We’ve talked about the people behind Flint and Tinder before. They made what is arguably the world’s best hoodie. They were also behind The Bluelace Project. Each and every product they’ve launched has been focused on going back to the drawing board and rethinking the staples with a focus on quality and craftsmanship. They’ve finally turned their eye towards denim with the Denim on Demand project. Rather than making all the decisions about what you want in a pair of jeans, they’re letting you figure out what denim, fit, size, hardware, graphics and leather you want on your denim. Even though every pair has a selvedge coin pocket, selvedge side seam, heat-sealed care instructions and specially reinforced stress points and pockets, that means you get access to over eight thousand different combinations. Eight. Thousand. It’s almost impossible to have a pair identical to anyone you know.