David Lane Design Custom Watch Straps

David Lane Design Custom Watch Straps

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When it comes to size, no two men are created equal. Pull your mind out of the gutter, we’re talking about clothing and accessories. Off the rack anything is based on a set of preconceived sizes and notions about what constitutes average size. The only problem is, nothing about any of us is average anymore. If it’s not too big, it’s too small. Losing some weight, or putting on some muscle (sue us, we’re optimists) shouldn’t mean you have to ditch your favorite watch just because you can’t get the strap around your wrist right. David Lane creates custom watch straps from English bridle leather (in five finishes) or from surplus military leather with custom lengths and custom made buckles. Since each watch strap is individually crafted, you will literally be the only person with your exact strap. You’re unique, shouldn’t your watch be too?

STEAL: Every Watch in Our Shop Is Now on Sale STEAL: Every Watch in Our Shop Is Now on Sale
STEAL: Every Watch in Our Shop Is Now on Sale PARTNER

Make 2017 the year you stop relying on your phone for so damn much. A reasonable first step, we think, is picking up a new watch—and, boy, are you in luck. From now until Tuesday at 1 p.m. EST, every single watch in the Cool Material Shop is on sale. Yup, drop a new timepiece on your wrist and save up to 32% in the process. As always, everything is subject to availability, so hit up the shop now and snag your favorite before it’s gone.

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