When it comes to size, no two men are created equal. Pull your mind out of the gutter, we’re talking about clothing and accessories. Off the rack anything is based on a set of preconceived sizes and notions about what constitutes average size. The only problem is, nothing about any of us is average anymore. If it’s not too big, it’s too small. Losing some weight, or putting on some muscle (sue us, we’re optimists) shouldn’t mean you have to ditch your favorite watch just because you can’t get the strap around your wrist right. David Lane creates custom watch straps from English bridle leather (in five finishes) or from surplus military leather with custom lengths and custom made buckles. Since each watch strap is individually crafted, you will literally be the only person with your exact strap. You’re unique, shouldn’t your watch be too?