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Create the Next Denim Icon With Cult of Individuality

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Have you ever wanted to create your own style of jeans? Hand crafting the wash, the fade, the wear? The Future Vintage Project from Cult of Individuality is all about giving you that opportunity, and it could even score you a $1,000 credit in the process. Here’s the deal: Take a pair of raw denim from Cult of Individuality and break them in hardcore, raw denim style – without washing – as often as you can until April 30th. As you do so, your jeans will take on a personality and look truly unique to your way of life. Document the process, and Cult of Individuality may end up reproducing your look for their catalogue. Denim designed by you and your life. Enter here to compete in the next great raw denim battle and a chance to create the next great denim icon.

Save on Select Items During Our Winter Sale Save on Select Items During Our Winter Sale
Save on Select Items During Our Winter Sale PARTNER

As you slowly sip your whiskey next to a crackling fireplace, waiting patiently for the winter to pass so you can get back outside, why not use your downtime wisely and upgrade some gear. From now until Monday at Noon EST, you’ll save an extra 17% on select items in the Cool Material Shop. Snag a new pocket knife. Grab a new trail bag. Get yourself a better bottle opener to pop those heavy stouts that keep you warm this time of year. Simply use code WINTER17 at checkout. Quantities are limited, so make sure you hit up the sale soon.

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