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Have you ever wanted to create your own style of jeans? Hand crafting the wash, the fade, the wear? The Future Vintage Project from Cult of Individuality is all about giving you that opportunity, and it could even score you a $1,000 credit in the process. Here’s the deal: Take a pair of raw denim from Cult of Individuality and break them in hardcore, raw denim style – without washing – as often as you can until April 30th. As you do so, your jeans will take on a personality and look truly unique to your way of life. Document the process, and Cult of Individuality may end up reproducing your look for their catalogue. Denim designed by you and your life. Enter here to compete in the next great raw denim battle and a chance to create the next great denim icon.


Nail a better-looking bathroom without ever lifting a hammer with Parachute’s ultra soft heathered towels. Made from 100% long-staple Turkish cotton, they’re super fluffy without being overly dense – which means they dry fast! Give your bathroom a low-key luxury look while simultaneously stepping up your shower routine. Parachute towels: made for the modern man with taste.