There are plenty of Kickstarter projects we’ve backed where the founder has bitten off more than they could chew. Jumping into an industry you don’t know much about to produce a product that you don’t have much experience with doesn’t normally pan out well with the backers. The fact that Jeffrey Todd Shafer has had a successful denim operation for more than a decade is just one more reason we love his new project Bluer Denim. Unlike other “Made in the USA” products that are really just assembled in the US, Bluer is 100% domestic. The cotton is grown in Georgia. Cone White Oak mills the denim in North Carolina. YKK forges all the hardware in Kentucky. Tanner takes care of the leather in Portland. Everything is cut, sewn, washed and finished in LA–and they use eco-friendly processes. You get four different fades and four different fits, which ultimately means you have sixteen options to choose from that start at $95. It’s practically a steal.