Hipster Branding

Hipster Branding

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Let’s talk about irony for a moment. Hipsters like to think of themselves as unique and streets ahead of everyone else, yet somehow they all look identical (square glasses, skinny jeans, scarves all-year-round). The same could be said about the logos of Hipster Branding—they too all look identical (san-serif fonts, simple graphics, an old-timey vibe). Hipsters roll their eyes at corporate logos with serifs or color and insist that they know better when it comes to design. But what would happen if they actually got to design corporate logos? Hipster Branding by Dave Spengeler features simplified versions of well known brands like McDonalds, Adidas, Apple and Mercedes Benz.


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ZYX Flask ZYX Flask
ZYX Flask PARTNER

The flask, by nature, is a clandestine item. It slips in and out of interior suit pockets on the sly. Why not bring an added dose of covertness to the whole ordeal with this All Black ZYX Flask. The stainless steel flask sports a mysterious motif that’s supported by the alphabet being curiously printed in reverse on the front. Each All Black ZYX Flask holds 6 ounces of the good stuff. If an MI6 agent were to take a swig on the job, we like to imagine this would be his flask of choice.

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