The belt is as necessary as it is antiquated. You can’t very well not hold your pants up, so you’re stuck with a bit of a conundrum. Either you go with the standard prong and hole closure and deal with a fit that’s only concerned with how big you are in inches, or you go with an o-ring/d-ring closure that will fit you like a glove but isn’t all that secure a fit. Either way, you end up with something in a boring color that doesn’t fit you anywhere near as well as it should. Turns out there’s another option – the Nooka Strip. Made of a highly durable and flexible material called Elastollan, the Nooka Strip ratchets closed for a perfect, comfortable fit.


Contest Closed! Congrats to:

Due to the nature of the material it’s made out of, the Nooka Strip is available in a variety of colors. We have 10 Nooka Strips ($75 each) available in a variety of colors. You can win one of them quite easily by leaving a comment below. Or you can head over to Facebook, “Like” Cool Material and leave a comment there. Or you can do both to double your chances of winning.

Important:  Include your size with your comment. If you win we’ll want to send one that fits.  Options – A (30.5-36.5″)  or  B (35.5-40.5″)

We’ll choose a winner on Friday 4/15 . Good Luck!


Tired of the limited options in the brick-and-mortar world and the traditional retail experience, the guys from Paul Evans set out to make their own luxury Italian shoes. Made from the finest Italian calfskin leather that’s been Blake stitched for exceptional comfort, sleek design and the ability to resole, these dress shoes are heritage brand quality available to you at a fraction of the cost. Lace up something better with Paul Evans.