What’s the first thing you think of when you think of diesel? Denim? Fuel? You’re wrong either way. You should be thinking of watches. After you peruse our 6 favorite Diesel watches, we think you’ll agree Diesel is much more than denim or fuel. It’s arm candy.
The DZ7125 is black, silver and packed with more gauges and time zones than even a pilot needs. $295
What’s black, black and red all over? Adding more black to a watch always ends well and Diesel pushed the DZ7164 right to the limit with the case, silicone strap and red LED display. $100 Grey / Black / White
A quality white watch is also a white whale for most men. Not anymore thanks to the DZ4125. In stereotypical Diesel fashion, they threw some black on the chronograph and case for good measure. $160 Brown / White
Coexisting as cds and cassettes never could, the DZ7178 is the perfect combination of analog and digital. It looks like a watch Marty McFly would wear and that makes it pretty damn perfect in our book. $225 Black / Grey
In case you haven’t noticed, Diesel draws inspiration from cars quite frequently. The DZ4174 is no different. But then they put four circle watch faces into one square face and moved the crown to the opposite side. It’s a good thing there’s no test because that operation is geometrically difficult and physically mind-blowing. $140 Black / Brown
Diesel is giving away 1 Scrolling LED watch to a lucky Cool Material reader. To enter, visit Diesel and to check out their full collection of men’s watches. While you are there, pick your favorite color LED Scrolling watch and leave a comment below with your color choice. On 12/24 (We’ll work Christmas Eve just for you) we’ll choose a comment at random and they’ll win that watch. Good luck!