Carefully Considered Mac Motorcycles

Carefully Considered Mac Motorcycles

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On the surface, a one man art direction firm (Carefully Considered) doesn’t seem to have that much to offer a British motorcycle company (Mac). Dig a little deeper and it becomes painfully obvious that the two are kindred spirits in their love of clean, authentic, classic motorcycles. Mac bikes are based around the Buell Blast motor (since discontinued by Harley) and output horsepowers and torques to the wheels and Carefully Considered makes… who are we kidding? You aren’t reading this. Just look at the Carefully Considered Mac Motorcyles – it’s safe for work porn.



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The Ridge is a modern, slim, front pocket wallet, made to declutter the modern lifestyle. The main compartment is an expandable card holder, for any and all forms of plastic payment and identification. Attached to that is your choice of a money clip or cash strap for when old fashioned paper money is your best option. Being on the smaller, compact side means the Ridge doesn’t encourage the typical flotsam and jetsam acquisition of the traditional leather bi-fold, with its faded receipts and unnecessary cards. The Ridge re-evaluates your everyday carry and gets rid of the bulk.

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