Audi e-tron

Audi e-tron

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Audi brought electricity to an otherwise dark city when they showed up in the Motor City with the new e-tron concept. (No word on whether or not Audi brought some extra “EVs” to power the convention.) Up until recently, if you wanted to move forward with the “green” movement in an automobile you had to sacrifice style and sportiness for a yuppie grocery getter (Toyota Prius) or you had to sacrifice a transmission (Tesla Roadster).

Apparently someone from Audi was listening because they combined the two into a car that actually works and looks good. Thankfully, Autoblog was in Detroit to help Audi paint their masterpiece – or at least document it – and it looks like a cross between the new Nissan GT-R and an angry insect, or a Cylon.Audi describes the car as full of emotion (though the German presenters were lacking in this regard) and with thousands of torques. You read that right, thousands – as in 1,955 – but Autoblog was quick to quip that this is due to “creative math” on Audi’s part.

The real question is, if Audi could find such creative mathematicians, where were all the creative marketing people? Why are there no hotties in, on, or around the car? How much are the KITT upgrades? Is the gasoline smell air freshener included in the as of yet unreleased, sure to be exorbitant price tag? Audi, you made a great looking car but unless you give us robots, girls, or both the sales numbers will be as flat as power consumption numbers in Detroit.

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