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The $250k Icon Thriftmaster

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We’re not exactly sure how much a Chevy pickup went for back in the mid 1900’s, but we’re guessing they didn’t come close to the price tag on this Ultimate Thriftmaster inspired by them. This reimagined Chevrolet 3100 series pickup features parts milled from billet aluminum and original 3100 body panels that were cleaned, prepped, and sprayed in a sharp matte gray. Jonathan Ward, and the folks at Icon, modernized the ride (integrated lights that weren’t required back in the day had to be figured out and more) but kept the overall feel very retro. Inside you’ll find a chic classic look with all kinds of high-tech upgrades like a Kenwood touchscreen, remote start, and internet access. If your New Year’s resolution was to blow a ton of money on something fun, you could do far worse.

Save on Select Items During Our Winter Sale Save on Select Items During Our Winter Sale
Save on Select Items During Our Winter Sale PARTNER

As you slowly sip your whiskey next to a crackling fireplace, waiting patiently for the winter to pass so you can get back outside, why not use your downtime wisely and upgrade some gear. From now until Monday at Noon EST, you’ll save an extra 17% on select items in the Cool Material Shop. Snag a new pocket knife. Grab a new trail bag. Get yourself a better bottle opener to pop those heavy stouts that keep you warm this time of year. Simply use code WINTER17 at checkout. Quantities are limited, so make sure you hit up the sale soon.

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