Location: Tallinn, Estonia
Unless it’s adding a bottle opener to a piece of our clothing the world utilitarian isn’t one that’s thrown around on a regular basis here at Cool Material. Most of the time, utilitarian is synonymous more
Do you really need a watch with all twelve numbers on it? No. You need a watch that tells you when to get the hell out of the office – 12 for lunch and 6 more
Men love gauges. The ones on cars, boats, water heaters, whatever. If it has a gauge, we love it. We can’t really describe our love of tiny rotating needles, but it’s probably based on the more
Black on white may be fun every once in a while, but in the age of the Internet it’s as appealing as paying for porn – and this applies to watches too. Black on black more
There was a time when the term hipster wasn’t synonymous with the word douchebag, but that time has long since passed. Even though hipsters went a little ridiculously overboard with trends like skinny more
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