Velo--2nd Gear: Bicycle Culture and Style

Velo–2nd Gear: Bicycle Culture and Style

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Bicycles have been around since the 19th Century, and they just keep growing in popularity. Anyone who’s into bikes knows that they’re like fingerprints–no two are the same. Frames, gears, tires, bars, grips, or wheels, there’s always some way you can make your bike your own. Velo–2nd Gear dives into the diverse bicycle scenes from city bikes to fixies, beach cruisers to mountain bikes and touring bikes to high-tech machines. Each scene has a different type of bike, accessories and style, and Velo covers all of those with examples that span the globe. It’s like a history book except there’s no one making it required reading… yet.

Save on Select Items During Our Winter Sale Save on Select Items During Our Winter Sale
Save on Select Items During Our Winter Sale PARTNER

As you slowly sip your whiskey next to a crackling fireplace, waiting patiently for the winter to pass so you can get back outside, why not use your downtime wisely and upgrade some gear. From now until Monday at Noon EST, you’ll save an extra 17% on select items in the Cool Material Shop. Snag a new pocket knife. Grab a new trail bag. Get yourself a better bottle opener to pop those heavy stouts that keep you warm this time of year. Simply use code WINTER17 at checkout. Quantities are limited, so make sure you hit up the sale soon.

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