The Drunk Diet

The Drunk Diet

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Admit it, somewhere in your closet is an Ab Rocker or a P90X DVD or—god forbid – a Shake Weight. We wanna be fit and we happen to be suckers for a well-designed ad campaign (“Who cares if it looks like he’s playing with himself? Check out those arms!”). We’ll fall for a fitness plan that seems simple or simply awesome, and Luc Carl had us at “Drunk Diet.” Luc transformed himself from an “out-of-shape, bloated asshole” into an in-shape, far from bloated partier (we can’t comment on the asshole part). Without ditching the cold beers, he changed his life and is inspiring others to do so as well. The book might be hard to read with the room spinning after a long night, but any diet plan that allows for such a bender works for us.

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The Ridge is a modern, slim, front pocket wallet, made to declutter the modern lifestyle. The main compartment is an expandable card holder, for any and all forms of plastic payment and identification. Attached to that is your choice of a money clip or cash strap for when old fashioned paper money is your best option. Being on the smaller, compact side means the Ridge doesn’t encourage the typical flotsam and jetsam acquisition of the traditional leather bi-fold, with its faded receipts and unnecessary cards. The Ridge re-evaluates your everyday carry and gets rid of the bulk.

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