Liquor is an old brand’s game. It’s ruled by the Jim Beams, Glenlivets, and the Beefeaters of the world. Excitement comes with rare vintages, special blends, and the like. This, however, is changing. Out of the Jar: Artisan Spirits and Liqueurs finds those small makers using premium, interesting ingredients to craft boundary-pushing hooch. This is about the future of whiskey, gin, and all the spirits you love. Out of the Jar digs into the creative branding, unique processes, and foreword-thinking ideas of some of the boldest brands out there. It’s like the coffee and beer revolution that’s been happening over the last few years, only with drinks a little stiffer.
Out of the Jar: Artisan Spirits and Liqueurs
