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Heinz has finally approved Don Draper’s Pass the Heinz ads from Mad Men. The original ads that his clients at Heinz weren’t in any way pleased with featured close-ups of fries, a cheeseburger and a slice a steak all just waiting for a squirt of ketchup with the simple tagline “Pass the Heinz.” Each of the iconic ads was recreated from the ground up by firm David Miami to look exactly the same as the ads created by Sterling Cooper Draper Price. The modern iterations of the ads will run on billboards in NYC, the New York Post and Heinz’s social media, with the fries also getting a run in Variety. David Miami is sharing creative credit with SCDP for the ads (Mad Men creator Matthew Weiner signed off on the idea), and even if you don’t get the Mad Men connection the ads are still effective. It’s the latest example of life imitating art imitating life.

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Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.