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If you’re anything like us, you probably spend way too much time nerding out about fonts and their use in design. Italian designer Emanuele Abrate is one of those people, too. For Logofonts, a recent project of his, he researched logos and font selections for some of the most famous brands in the world and swapped out the brand name for the font used. Nike becomes Futura. YouTube becomes AlternateGothic. Starbucks becomes Freight Sans Black. Red Bull becomes Futura BQ. You get the idea. The curious thing about each one of his creations is the fact that all the logos are so ingrained in our brains that we don’t even realize the brand names have been swapped out for the font names. See if you can figure all of them out.

JackMason-CM-IF2-6-11-2

Inspired by the rich history of regatta and the yacht timer, Jack Mason’s new Regatta Timer watch focuses on functionality by prominently featuring the regatta countdown timer, an essential part of yachting and extremely accurate timekeeping. With the brand’s first ever bi-directional compass bezel and a Swiss movement, along with a sapphire crystal and 20 ATM depth rating, the Regatta Timer has all the bells and whistles. Whether you’re a casual sport customer, a yachting buff or a weekend enthusiast, the Regatta Timer is the watch for land, sea and everywhere in between.