You’ve probably already heard us talking about The Pick Punch, you may have even seen it while perusing the virtual aisles of our shop, but now you can see its greatness without having to read a single word (except these). We figured there wasn’t a better way to show off some of the stuff we’ve got stocked than by making some good old fashioned commercials. Unlike the ones on TV however, these won’t be boring, statistic-laden sales pitches and they won’t feature Mike Rowe. So here’s our first, featuring the aforementioned Pick Punch. DISCLAIMER: Cool Material does not guarantee The Pick Punch will make girls swoon over you . . . but it sure as hell won’t hurt.

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Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.