A cooler is a mighty big item to serve only one purpose. Yes we want cold drinks, but toting around a giant ice chest makes us question if we could just get by with some warm brews. The COOLEST takes your average cooler and makes it so much more useful. Included is an 18v battery powered blender for making some frozen drinks, a removable Bluetooth speaker, a USB charger, storage for plates and knives, and a good bit more. Of course all that stuff would kinda suck if it was all shooting out the sides, but everything is integrated into the frame so it isn’t adding extra bulk. It’s a mobile party on beach wheels.