The Startac was pretty great–until the iPhone. There were lots of cool sneaker options before Michael Jordan–but then Air Jordans. Wallets to card holders. Funding rounds to Kickstarter. All products that work well because of the way they were designed. Redesigning each of those products/ideas was probably ridiculous difficult. Now think about doing that with something as simple and ubiquitous as the key ring… but Postalco did with the Totem Key Holder. Each Totem is made entirely of brass and is an end to end solution to the key carrying issue that was previously solved with a ring that was difficult to adjust and quite jingly. Unscrew the lock. Put your keys on. Lock your keys in place. Simple, elegant and good-looking. Just the way we like it.