Sometimes the names of things don’t really describe them at all – take sweetbreads for example.  Then there are times when the name of a product is almost perfectly descriptive – The Shake Weight, Home Goods and Painters Tape come to mind.  Gridbooks would fall in the latter category.  While the Gridbooks Ad Book is simply a book of grids, it is much better than it sounds on paper (unlike sweetbreads).  Perfect for web designers, the Ad Book’s 15-point dot grid breaks down into four, five or six columns.  While you’re designing away you can keep track of your action items and other important notes on the lined sheets opposite the grids.  The Ad Book even comes with storyboard outlines for three standard ad units.  We could picture Don Draper roaming the halls of Sterling Cooper Draper Pryce with one tucked under his non-whiskey holding arm even if he did lack a PC.


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