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Part legit store and part social experiment, Brandless is a new label that offers everyday items like hand soap, potato chips, and coffee mugs, all for a flat fee of $3. The products are devoid of branding—unless you consider the lack of branding a bit of branding, which we’d say is pretty fair critique, especially when you consider Brandless trademarked the blank, white rectangle they use in lieu of a flashy logo. Regardless, with $50 million raised, there are those who fully believe in the concept. Each $3 item is labeled with the the product’s name and its values, meaning you’ll find something that reads “Maple Syrup. Organic. 100% pure. Amber color. Rich taste.” We can’t see this grand experiment revealing anything about our loyalty to brand names, but we can say that $3 olive oil isn’t a bad deal!

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It’s time to finally put sleepless nights and groggy mornings to rest for good with a new Casper mattress. Using a combination of multiple foams and a breathable design, the Casper mattress helps you sleep cool and comfortably with just the right amount of sink and bounce. But don’t just take our word for it, try a Casper mattress for 100 nights as part of their sleep-on-it trial. Plus, Cool Material readers can save $50 on the mattress with code COOLMATERIAL. It’s time to get better sleep.