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Billboards have to be creative to steal your attention. Forget an ironic turn of phrase or some smart placement, Carlsberg went right for our hearts (and guts) with free beer. Yup, this poster, which when up in London this week, allowed passersby to stop for a pint. The billboard was created by advertising agency Fold7 and Mission Media, and it was overlooked by a security guard. In big, bold letters, it championed itself as “Probably the best poster in the world.” We can’t argue that.

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Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.