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Billboards have to be creative to steal your attention. Forget an ironic turn of phrase or some smart placement, Carlsberg went right for our hearts (and guts) with free beer. Yup, this poster, which when up in London this week, allowed passersby to stop for a pint. The billboard was created by advertising agency Fold7 and Mission Media, and it was overlooked by a security guard. In big, bold letters, it championed itself as “Probably the best poster in the world.” We can’t argue that.

OLIVERS-CM-IF2-12-11

OLIVERS Passage Pants are obsessively engineered and built with a lightweight 4-way stretch fabric, durable materials and a streamlined design. The combination of comfort, stretch, durability and performance makes them as dependable as a pair of jeans and as comfy as a pair of sweats. Whether you’re wearing them at the office, on a weekend adventure or around the house, these pants are made for the man on the move. Ditch the denim and discover the wonder that is the OLIVERS Passage Pant.