problemsolv

We’ve come up with plenty of ideas after drinking beer. Most could be described as awful at best. That said, there is truth to the idea that alcohol can spark creativity. Problem Solver Beer was designed to do just that. Going off studies that suggest at an alcohol level of 0.075% the average person produces the most creative thinking, an agency in Copenhagen brewed the beer to get people to that sweet spot. The bottle of the IPA shows you just how much to drink depending on your sex and weight to achieve optimal creativity. We’ll probably blow by that line, but it’s a pretty clever idea.

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PARTNER

Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.