Matthew McConaughey is best known for two things.  That chest thumping scene from The Wolf of Wall Street and “alright, alright, alright.” Now, Wild Turkey has added to his repertoire.  Last week, his introductory short film, the first of the new campaign, was published and the results are, well, surprisingly heartfelt.  Both sides are earnest in their desire to share Wild Turkey bourbon and the chemistry between the Russells, the family that owns and operates Wild Turkey, and McConaughey appears genuine.  McConaughey’s voice-over provides interesting information in an engaging way and the short video is shot, if not quite expertly, then at least with artistic care and integrity.  The casks look traditional, the bourbon looks enticing, and the tastings spark a bit of envy.  You can almost smell the angel’s share drifting through the barrel storehouse.  Plus, the way McConaughey says “bourbon” basically sounds like bourbon tastes.

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A pocket square is a touch of old school class. It’s an element that casually lets people know you’re a gentleman. This knife from Gerber borrows its name from the humble pocket square because it too is sharp and dressy. Eschewing superfluous design elements for a sleek, clean appearance, the Gerber Pocket Square Knife is refined and mature. The machined aluminum handle is paired with a 3” drop point blade and an ambidextrous thumb lift for one stunning folder. If James Bond relied on a pocket knife, this would be it.