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At Cool Material, we have a thing for beer. You already know that if you’ve read some of these articles over the years. We’re not the only ones. Being into beer is no longer a fringe thing. Breweries are popping up left and right, can releases are drawing massive crowds, and even local watering holes have something crafty on tap. That’s why we’re excited to introduce HoppistHoppist is a weekly email newsletter dedicated to beer and the culture that surrounds it. Every Friday, we’ll send a collection of compelling stories, hot releases, and even Instagram accounts worth following right to your inbox. No junk; just articles we think you’ll enjoy reading while you kick back with a cold one.

BTW – Win a Case of Heady Topper

If that wasn’t enough to persuade you to sign up, we’re also giving one lucky Hoppist subscriber a case of Heady Topper. Yup, a whole freaking case of one of the most legendary beers around. All you have to do is sign up before 5/29/17 to be entered. (Open to U.S. residents only who are 21+.)

Sign up here

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Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.