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The men’s trade shows in New York this week were filled with interesting trends to come, new labels to know, and a shit-ton of snow-covered boots. We made our way through a few of them to give you a glimpse of what you’ll be seeing a lot of in the coming months.

There was a strong sense of Americana at Project, with multiple labels displaying the flag as a backdrop for their offerings. Pockets on unpretentious button-downs were crafted to carry pens and a pack of smokes like back in the day and boots that appeared to have been put through the wringer gave a nice little nod to the classic American man. Check out some of the things we spotted above.


Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.