Spotted At: Project NYC | Cool Material
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Spotted At: Project NYC

The men’s trade shows in New York this week were filled with interesting trends to come, new labels to know, and a shit-ton of snow-covered boots. We made our way through a few of them to give you a glimpse of what you’ll be seeing a lot of in the coming months.

There was a strong sense of Americana at Project, with multiple labels displaying the flag as a backdrop for their offerings. Pockets on unpretentious button-downs were crafted to carry pens and a pack of smokes like back in the day and boots that appeared to have been put through the wringer gave a nice little nod to the classic American man. Check out some of the things we spotted above.

MeUndies Makes Insanely Comfortable Underwear MeUndies Makes Insanely Comfortable Underwear
MeUndies Makes Insanely Comfortable Underwear PARTNER

You wear underwear. You’re probably doing it right now. So if you’re wearing underwear anyway, try MeUndies. Their underwear is made from an exceptionally breathable fabric they get from Beechwood trees in the Austrian Alps. Bonus thing, the fabric inhibits bacterial growth in your sensitive space, which is the most positive thing ever said. It’s really soft too. You don’t need science to prove that, just skin you can rub the fabric on. They come in black. Attractive people wear black. They come in a 3-pack “Classic Collection,” which saves money. Financially savvy people save money.  Be an attractive, financially savvy person.

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