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Heritage: Andrew Brodrick

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Since I couldn’t choose my wife, kids or my French Bulldog, I choose my latest surfboard, which I received from our marketing director’s husband, Florian Saylor, who is a shaper in Los Angeles. The purpose in starting Freenote was to create an apparel company with a heartbeat where we all know exactly where the goods are coming from and exactly what type of people will use them. This board was made by hand by a friend of mine and of course in the state of California. I read a quote the other day from a famous dude who started a company and he said his purpose for starting his apparel brand was so he could surf more. That’s a joke and a silly reason to start a company. I enjoy surfing as much as anybody but sometimes my real responsibilities can get in the way and I understand that. This Hand-shaped Twin Pin Surfboard allows me to enjoy a hobby I love and it is absolutely a prized possession.

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The Ridge is a modern, slim, front pocket wallet, made to declutter the modern lifestyle. The main compartment is an expandable card holder, for any and all forms of plastic payment and identification. Attached to that is your choice of a money clip or cash strap for when old fashioned paper money is your best option. Being on the smaller, compact side means the Ridge doesn’t encourage the typical flotsam and jetsam acquisition of the traditional leather bi-fold, with its faded receipts and unnecessary cards. The Ridge re-evaluates your everyday carry and gets rid of the bulk.

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