Decoded: Jack Daniel’s | Cool Material
Decoded: Jack Daniel's

Decoded: Jack Daniel’s

In each edition of “Decoded,” we take a recognizable product and break it down by explaining what everything on it means. In this installment, we look at the best-selling American whiskey in the world: Jack Daniel’s. Though the label has had a few variations over time, this is one of the most well-known.

  • 1. Jack Daniel: Found of the distillery. Full name was acutally “Jasper Newton Daniel.”
  • 2. Sour Mash: A process where fresh mash (the combination of grains, water and barley malt) is conditioned with spent mash (mash used in a previous batch) to aid in the consistency of flavor.
  • 3. Lynchburg, Tennessee: City where Jack Daniel’s is distilled. The city is acutally loacted in a dry county. You are allowed, however, to purchase a “commemorative” bottle if you take a tour of the distillery.
  • 4. Old No. 7 Brand: The reason Jack Daniel’s named his whiskey “Old No. 7 Brand” is a mystery. Some of the more popular rumors include the face that the No. 7 train carried the barrels and that he had seven girlfriends.
  • 5. Tennessee Whiskey: Jack Daniel’s is dripped over charcoal so it’s technically a Tennessee whiskey and not a bourbon despite the fact that many bars list it as such.
Take Over 6,000 Online Classes With Skillshare Take Over 6,000 Online Classes With Skillshare
Take Over 6,000 Online Classes With Skillshare PARTNER

With over 6,000 online classes across multiple categories, including photography, business, graphic design, and more, Skillshare offers you a world of knowledge right at your fingertips. And when you’re not sitting in a coffee shop or at your desk, you can download the bite-sized classes to watch offline on your iPhone or Android device. Learn to take better street shots with Instagram legend trashhand, make the perfect pickle with Travis Grillo, founder of Grillo’s Pickles, or let Jeff Staple show you how to launch a brand. Plus, for a limited time you can get 3 months of Skillshare Premium for  just $0.99. Join the online learning platform for creators today.

Learn More