If you own a Canon DSLR and a EF-S 17-55 mm F2.8 IS USM lens, you don't need to read this. Just click the buy button below. If you don't, or you're curious about what exactly the Hoocap does, keep reading. The Hoocap is quite possibly one of the greatest innovations in photography since, well, single-lens reflex went ... continue reading
Timelapse videos are fantastic. Unfortunately, they're as difficult to do properly as they are awesome. But no more! The Camalapse from PhotoJoJo takes all the uneasiness out of creating smooth time lapse video by essentially rotating your camera for you. You don't have to worry about lining everything up frame by ... continue reading
After Nice Laundry launched their Spring/Summer 2014 collection, they sold out of things within 24 hours. Now that they're are back in stock, grab as much as you possibly can before they're long gone. Check out their "Sock Drawer Makeover", which is 18 pairs of fresh, high-quality socks for $99 with free shipping, a fraction of the price you'd pay elsewhere. Plus, they'll recycle all of your old socks for free--whether you're a Rebel or a Prepster, that's some Spring Cleaning you'll actually do this year. Cool Material readers can receive a special, limited-edition bonus pair with their first order. ... check it out
If your middle name happens to be "Danger," first of all, props to your parents because that's hilarious, and second you may be in the market for a new mobile video camera. The Looxcie HD is a viable candidate to consider along with your standard GoPro. The HD video camera offers built-in WiFi so you can share a live ... continue reading
Photographing something cool that's happening in our lives usually plays out like this: 1. Notice awesome thing. 2. Grab camera. 3. Snap picture. The problem here is step two. Unless you're randomly snapping pictures while you walk, you're going to miss the spontaneity of the moment you want to capture and you'll ... continue reading
How many times have you missed the perfect shot because you were pulling your camera from a bag or wrestling with the point-and-shoot crammed in your pocket? Your other option has always been that included neck strap which is about as comfortable as a children's size turtleneck. The UltraFit Sling Strap from JOBY is ... continue reading
You have two options when you want to buy a retro looking camera. You could, you know, actually buy an old camera, or you can shell out the cash for a nice Leica or something similar. Thanks to Fuji, you can now get a sweet looking camera like your pops used to use in an affordable point-and-shoot package. Along with ... continue reading
With Canon unveiling the world's smallest, lightest and cheapest full-frame DSLR ever, the gauntlet has been thrown down at Nikon's feet. Now, "cheap" is a relative term, the EOS 6D will still set you back over two grand, but if you're in the market, the new Canon should be the go-to. It's got built in WiFi (so ... continue reading
Don't you hate it when you're trying to discreetly take a picture of some bombshell in a bikini only to have her turn and see you pointing a camera right at her? All of a sudden you're the creepy one, right?? This lens from Polaroid will keep your dignity intact (questionable) and your perv levels at a minimum (also ... continue reading
Photography is like surfing, there's a lot of waiting between the action. While trying to ride some waves, at least your down time is occupied by strenuous paddling, while awaiting the perfect shot, you're just plain sitting there. That kind of fortitude requires assistance, and we usually turn to a cup of Brazilian ... continue reading
No matter how much new technology comes out, some products and gadgets will always bring a smile to our face like a double bacon cheeseburger with extra bacon. Just like Atari and other toys of old, the Polaroid SX-70 is one of those items. Now, you can get those instant pictures directly from you modern day camera ... continue reading
We're suckers for classically designed digital cameras. The retro visuals coupled with some modern tech has emptied our bank accounts on more than one occasion (thanks Leica). Now, it looks like we might have to dip into the ole saving account again. The Fujifilm X-E1 is basically the travel version of the ever so ... continue reading
Yes, this camera is a shot across the bow from Sony to GoPro. It's designed to cover exactly the same types of situations with the same level of clarity, detail and fun. And yes, you're going to look a little ridiculous wearing it on your head or hooking it up to the exterior of your car--just like you do with GoPro. ... continue reading
So you had some amazing kale and quinoa burritos and now you want to share those photos with everyone. Clearly, this is when you turn to Instagram, but what about sharing those photos with party guests? Instead of scrolling through them on your iPhone screen, hook up an Instacube. This awesomely designed device will ... continue reading
There comes a point in every wedding when we're a few Old-Fashioneds in and we decide to undo our tie and proceed to tear it up on the dance floor (and by "tear it up on the dance floor," we mean pass out in the corner). Okay, while we watch ourselves so we don't hit that point, we do like the feeling of taking our ... continue reading
On average, how many pictures do you take a day with your phone? Five? Ten? Fifty? When it's as easy as point, shoot, upload to Instagram, it can get out of hand sometimes. But rather than just sharing your commanding knowledge of composition, framing and the rule of thirds with your friends, share it with complete ... continue reading
