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Five Four Makes Style Easy

Five Four Makes Style Easy

Dressing well is an investment of money and time—or, at least it was before Five Four came around. Five Four is a men’s lifestyle brand whose mission is to make style easy and accessible. They do that by curating a monthly package based on your style profile and deliver 3-4 new items to rotate into your wardrobe. Plus, when you sign up today, you can save 50% on your first package with code COOLMATERIAL. Time saved. Money saved. Check out Five Four today and discover how easy it can be to keep your style on point.

Wear This: Cabin Retreat

Wear This: Cabin Retreat

The holiday hustle can be a bit much. When you add it to your already packed schedule, you might desire a little breather. That’s why it’s high time to step out of the city and into Mother Nature’s embrace. It’s time for a cabin retreat. To take you from the office, coffe...

Wear This: Thanksgiving Eve

Wear This: Thanksgiving Eve

Every guy has their own ritual when they're heading home for Turkey Day, but the night before usually involves meeting up with friends who also made the pilgrimage at the local watering hole. "Black Wednesday" might be the biggest bar night of the year, but that doesn't mean you ...

Wear This: On the Move

Wear This: On the Move

We live in a time when we no longer need to be tied to a desk, punching buttons until we punch out. Cords have been cut, and we're free to carve a path wherever we go. But for that kind of spontaneity, you need a style that can adapt to different situations. For a look that ...

Wear This: Chill Fall Weekend

Wear This: Chill Fall Weekend

This is the time of year when you appreciate seasons. Yeah, summer was fun, but there's something about the crisp fall air that reminds us of campfires, tailgates and warm, home-cooked meals. When the weekend hits, and you have time to unwind, ditch the office suit and relax in ...

Wear This: Open Road Adventure

Wear This: Open Road Adventure

Maybe it's all the adventure porn that's been popping up on the Internet lately, but we're in the mood for adventure. The destination is almost irrelevant because we're more interested in the journey at this point. It doesn't matter if you're living out of van, on two wheels or j...

Wear This: Beer Festival

Wear This: Beer Festival

It's easy to think that attending a festival dedicated to beer wouldn't require any preparation (they are providing the beer, after all), but there are a few things you need other than a t-shirt from your favorite brewery. Every beer fest has water filling stations. Fill your bot...

Wear This: Grillmaster

Wear This: Grillmaster

At some point during the hotter months we all inevitably have to assume the grillmaster mantle. Skip the kiss the cook apron in favor of something more rugged and durable; then complete the look with a collection of clothing and gear that'll leave you cool, fresh and prepared to ...