STEAL: 50% – 70% Off Select Men’s Watches at Amazon

Every once in a while you can find a good deal on a watch through Amazon, but most of the huge discounts are reserved for the watches that are so expensive you should really see them in person before committing to a purchase. Not this time. Right now, Amazon is having a 50% - 70% Off Men's Watches sale that includes everything from Casio and Seiko to AVI-8 and Ferrari. They haven't announced an official end date for the sale, but we're giving it about a week before prices start fluctuating. In other words, act quickly if you want to be guarantee you get any of the watches like some of our favorites below: Don't forget to check out our Steals section for more hand-picked deals. 1. Avi-8 Flyboy Japanese Quartz - $320 / $106 2. AVI-8 Men's AV-4023-04 Flyboy - $270 / $95 3. Breda Men's ... continue reading
$10+ buy MORE: Style, Watches.

Weekly Style Finds

Weekly Style Finds Sifting through menswear trends and labels is too much for the average guy. Why would you want to spend your day researching when you know 99% of the things you’d find you’d never wear? A better option: Weekly Style Finds. Each week we’ll bring you some of our favorite new items so you ... continue reading
MORE: Features, Style.

Aviator Shorts from Ministry of Supply – A Smarter Pair of Shorts SPONSORED

At some point, guys adopted basketball shorts as appropriate summer attire because of comfort. It's time for a pair of shorts more presentable with the same relaxed feel; it's time for the Aviator Shorts from Ministry of Supply. Thanks to 4-way stretch material and a clever design, the Aviator Shorts will move with you effortlessly. Each pair wicks away moisture to keep you dry, features a urethane waistband that keep shirts tucked in, and is coated with a water-resistant polymer that causes water to bead upon contact. Finally a pair of good-looking shorts that don't feel and act like cardboard. ... check it out
$98 buy

Nike’s New Solarsoft Costa Jacquards

NikeLab drops all kinds of ridiculous stuff, but this time there was absolutely no warning. That's right, you have to wait in absolutely no line to pick up a pair of the new Solarsoft Costa Jacquard shoes that are designed to provide comfort and convenience in an understated design while still having the lightweight ... continue reading
$140 buy MORE: Style, Nike, Shoes, Sneakers.

The Waterbury Watch From Timex

Everyone knows you can get a quality watch from Timex that's easy to maintain, easy to upgrade and, most importantly, affordable. What a lot of people don't know is that Timex has been in the watch game for almost two centuries. To celebrate the 160+ years (since 1854) that Timex has been doing this, they've released ... continue reading

MeUndies are Twice as Soft as Cotton Underwear SPONSORED

MeUndies makes the world's most comfortable underwear and delivers them straight to your door. So even the laziest guy has no excuse to wear an old pair full of holes. Made from the highest quality fabrics twice as soft as cotton, MeUndies is spreading the gospel of VIP underwear, and making interns feel like bosses. With a 100% Satisfaction Guarantee, there's no risk involved. Simply order your first pair from, and if you don’t love them, get your money back AND you get to keep the pair. They're just that confident in their product. ... check it out
$20 buy

adidas Sneakers Inspired By Beer

Sneakers inspired by a brewery might bring to mind something really self-promotional that would be sold at Spencer's. That's not the case here, where adidas has teamed up with Sneakernstuff, a Swedish shoe store, and Stockholm Brewing Company to craft a line of sneakers that, while inspired by beer, look really good. ... continue reading
$89 buy MORE: Style, Adidas, Beer, Brewery Pack.

TID No.1 Watch SHOP

Minimal is in. But strip away too much and you’re left with something boring and bland. TID’s No.1 watch is minimal in the most stunning way. The No.1 Watch is crafted from stainless steel, milled, and then given a black ion coating for durability. The face is devoid of any branding—or much of anything, for that ... continue reading
$211+ buy MORE: Style, TID, Watches.

Our Favorite Watches for Any Budget

Our Favorite Watches for Any Budget Collectively, we have a lot of wrists at the Cool Material office. Unfortunately, we don’t have enough wrists for all the watches we want. Instead of asking each guy here for a list of all their favorite timepieces they’d buy if they grew more arms, we told them to select ... continue reading