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Five Four Makes Style Easy

Five Four Makes Style Easy

Dressing well is an investment of money and time—or, at least it was before Five Four came around. Five Four is a men’s lifestyle brand whose mission is to make style easy and accessible. They do that by curating a monthly package based on your style profile and deliver 3-4 new items to rotate into your wardrobe. Plus, when you sign up today, you can save 50% on your first package with code COOLMATERIAL. Time saved. Money saved. Check out Five Four today and discover how easy it can be to keep your style on point.

If Guys Wrote Valentine's Cards

If Guys Wrote Valentine's Cards

No guy looks forward to Valentine's Day. The flowers and chocolates are easy, but expressing our "feelings" in a card is not exactly our speed. We're happy if we don't accidentally grab one that congratulates you on your recent Bat Mitzvah. It's why we have a hard time believ...

Quiz: Product or Band Name?

Quiz: Product or Band Name?

We have a couple Billykirk Journals full of products we want to buy (which would've been a touch easier if we didn't drop over 100 bucks on each Billykirk Journal). In fact, there's so much stuff out there we want to get our hands on, we often forget the stuff we crave. It'...

Cool Material Test Drives Scion iQ

Cool Material Test Drives Scion iQ

The first time I saw a Scion cruising down the road about 5 or 6 years ago, I thought “What is that?” It didn’t really impress me or impact me much at all, but I remembered the name Scion and I began to see the Toyota owned company grow. Unbeknownst to me, I was not...

Cool Material Goes To The Brooklyn Flea

Cool Material Goes To The Brooklyn Flea

This post is brought to you by Braun and is all about style in your city. Thanks Braun! When it comes to style in our city, the first place we go to mentally is Brooklyn. While you can find Brooklyn's unique collection of stylish guys, vintage goods and delicio...

Art That's Off the Wall

Art That's Off the Wall

The idea that art can only be created using brushes, paints and canvases is as ridiculous as a world without the Internet. We're not quite sure about how we feel about a wall-mounted urinal being considered art, but there are plenty of artists making ridiculously awesome work...

The New Art

The New Art

This post is brought to you by Saab. At Saab, we believe in independent thinking. It’s in everything we do. Learn more here. Graffiti has existed for decades as simple gang tags on street corners, illegible writing on subway cars, or bathroom stall words of wisdom on...

Bizarre World Records

Bizarre World Records

This post is brought to you by Saab. At Saab, we believe in independent thinking. It’s in everything we do. Learn more here. World records are usually spoken of in terms of the professional athlete, with time, distance, speed and strength being the facto units of measu...

5 Iconoclasts and their Moment

5 Iconoclasts and their Moment

Over the eons, the arc of human history has been bent towards a new future by many things: the invention of the wheel, the signing of the Magna Carta, the Renaissance, the split atom, a modified DeLorean. Many contend that history is shaped slowly, by the ebbs of cultural and s...