The Titanium Strong Blackout Trials

Castrol EDGE brought us out to Berlin to be on set for the first Titanium Trial of 2014. Ken Block along with DTM drivers Augusto Farfus, Mike Rockenfeller and Lamborghini Squadra Corse test driver Adrian Zaugg, took on the “Titanium Strong Blackout” – the world’s first state-of-the-art racetrack drenched in darkness with obstacles created out of beams of light. Designed in four sections and involving a four-car relay, the drivers will pass through various obstacles including a laser donut box, a 100m-high column of light, and a dual drift they perform in sync with each other. Check back on May 27th to watch the world premier. Follow Castrol EDGE for updates on each Titanium Trial stage.
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Cult of Individuality – Future Vintage Project SPONSORED

You know you're not supposed to toss your raw denim in the wash, but there's that breaking point when you just have to, right? Cult of Individuality wants to entice you to push those limits with the Future Vintage Project. If you can commit to breaking in a pair of raw denim from Cult as often as possible through April 30th without washing them, you could earn a $1,000 credit and your personal style even get produced. Throughout the process, your jeans will develop a signature fade and a unique wear that's totally your own. Document the extended break-in process, and you could score the $1,000 credit. We’re in, are you? ... check it out
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Inside: GQ x Northern Grade Pop-Up Shop

Northern Grade - the name in men's pop-up shops - recently teamed up with the style mavens over at GQ to host a shop filled with limited-edition gear, some kickass brands, and lots more over in Brooklyn. We perused the goods so you could check out what it was like. You can even snag a small selection of the products ... continue reading
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Spotted At: Project NYC

The men's trade shows in New York this week were filled with interesting trends to come, new labels to know, and a shit-ton of snow-covered boots. We made our way through a few of them to give you a glimpse of what you'll be seeing a lot of in the coming months. There was a strong sense of Americana at Project, ... continue reading
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Spotted At: Liberty Fairs NYC

The men's trade shows in New York this week were filled with interesting trends to come, new labels to know, and a shit-ton of snow-covered boots. We made our way through a few of them to give you a glimpse of what you'll be seeing a lot of in the coming months. Liberty Fairs was a massive hodgepodge of different ... continue reading
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Spotted At: Capsule NYC

The men's trade shows in New York this week were filled with interesting trends to come, new labels to know, and a shit-ton of snow-covered boots. We made our way through a few of them to give you a glimpse of what you'll be seeing a lot of in the coming months. One of the things we like about (capsule) is the amount ... continue reading