The Titanium Strong Blackout Trials

Castrol EDGE brought us out to Berlin to be on set for the first Titanium Trial of 2014. Ken Block along with DTM drivers Augusto Farfus, Mike Rockenfeller and Lamborghini Squadra Corse test driver Adrian Zaugg, took on the “Titanium Strong Blackout” – the world’s first state-of-the-art racetrack drenched in darkness with obstacles created out of beams of light. Designed in four sections and involving a four-car relay, the drivers will pass through various obstacles including a laser donut box, a 100m-high column of light, and a dual drift they perform in sync with each other. Check back on May 27th to watch the world premier. Follow Castrol EDGE for updates on each Titanium Trial stage.
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MeUndies – 20% Off Your First Purchase SPONSORED

MeUndies doesn’t just make the world’s most comfortable underwear. The LA brand, which offers the highest quality underwear and basic apparel money can buy, sells happiness — and the proof is in the stitching.  Made with 100% natural Modal harvested from the Austrian Beechtree, the manufacturing process is completely CO2 neutral and produces a softer than silk yet supportive and perfectly fitting pair of underwear that’ll never ride up and will always keep its shape. Give them a try and get 20% off your first purchase and free shipping in the US and Canada. Not impressed? MeUndies offers a full refund and even lets you keep your first pair. ... check it out
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Inside: GQ x Northern Grade Pop-Up Shop

Northern Grade - the name in men's pop-up shops - recently teamed up with the style mavens over at GQ to host a shop filled with limited-edition gear, some kickass brands, and lots more over in Brooklyn. We perused the goods so you could check out what it was like. You can even snag a small selection of the products ... continue reading
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Spotted At: Project NYC

The men's trade shows in New York this week were filled with interesting trends to come, new labels to know, and a shit-ton of snow-covered boots. We made our way through a few of them to give you a glimpse of what you'll be seeing a lot of in the coming months. There was a strong sense of Americana at Project, ... continue reading
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Spotted At: Liberty Fairs NYC

The men's trade shows in New York this week were filled with interesting trends to come, new labels to know, and a shit-ton of snow-covered boots. We made our way through a few of them to give you a glimpse of what you'll be seeing a lot of in the coming months. Liberty Fairs was a massive hodgepodge of different ... continue reading
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Spotted At: Capsule NYC

The men's trade shows in New York this week were filled with interesting trends to come, new labels to know, and a shit-ton of snow-covered boots. We made our way through a few of them to give you a glimpse of what you'll be seeing a lot of in the coming months. One of the things we like about (capsule) is the amount ... continue reading