The Titanium Strong Blackout Trials

Castrol EDGE brought us out to Berlin to be on set for the first Titanium Trial of 2014. Ken Block along with DTM drivers Augusto Farfus, Mike Rockenfeller and Lamborghini Squadra Corse test driver Adrian Zaugg, took on the “Titanium Strong Blackout” – the world’s first state-of-the-art racetrack drenched in darkness with obstacles created out of beams of light. Designed in four sections and involving a four-car relay, the drivers will pass through various obstacles including a laser donut box, a 100m-high column of light, and a dual drift they perform in sync with each other. Check back on May 27th to watch the world premier. Follow Castrol EDGE for updates on each Titanium Trial stage.
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Last Minute Gifts Delivered by 12/24 SHOP

Still hunting for holiday gifts? With tons of gifts for guys still in stock, the Cool Material Shop has you covered with Guaranteed Delivery by 12/24. During checkout just select 'Holiday Shipping' and we'll be sure to ship your order with enough time to get it under the tree. Plus, when you spend $200 or more, you'll get 'Free Guaranteed Delivery' by 12/24. ... check it out
$9+ buy

Inside: GQ x Northern Grade Pop-Up Shop

Northern Grade - the name in men's pop-up shops - recently teamed up with the style mavens over at GQ to host a shop filled with limited-edition gear, some kickass brands, and lots more over in Brooklyn. We perused the goods so you could check out what it was like. You can even snag a small selection of the products ... continue reading
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Spotted At: Project NYC

The men's trade shows in New York this week were filled with interesting trends to come, new labels to know, and a shit-ton of snow-covered boots. We made our way through a few of them to give you a glimpse of what you'll be seeing a lot of in the coming months. There was a strong sense of Americana at Project, ... continue reading
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Spotted At: Liberty Fairs NYC

The men's trade shows in New York this week were filled with interesting trends to come, new labels to know, and a shit-ton of snow-covered boots. We made our way through a few of them to give you a glimpse of what you'll be seeing a lot of in the coming months. Liberty Fairs was a massive hodgepodge of different ... continue reading
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Spotted At: Capsule NYC

The men's trade shows in New York this week were filled with interesting trends to come, new labels to know, and a shit-ton of snow-covered boots. We made our way through a few of them to give you a glimpse of what you'll be seeing a lot of in the coming months. One of the things we like about (capsule) is the amount ... continue reading