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Founded in 2014, Koio is redefining the standards for luxury brands around the world by focusing on a few simple principles. First, every part of their manufacturing process takes place in Italy because that's what "Made in Italy" should mean. Second, Koio factories adhere to fair working conditions and pay for all employees. Finally, Koio sneakers will always be built for those that take initiative and carve out their own journey. These sneakers are handcrafted for guys like you and built to last from Brooklyn to Berlin.
zippo1

First, sell an item only a portion of the population needs. Second, slap a lifetime guarantee on it—not the customer’s lifetime, mind you, the lifetime of the product itself (aka forever). Finally, having ensured minimal repeat business,…