Bell & Ross Pays Tribute To WW1 Pilot With WW1 Guynemer

In order to fully appreciate the namesake of this watch we need to know a little more about the man himself, Georges Guynemer. In less than a year after he got accepted to pilot training (he was a mechanic after originally being rejected for service), he became a flying ace (5+ kills) and was promoted to lieutenant. Throughout the next year his score rose to 25, and then he got promoted to captain and commander of the Storks squadron. He was the first Allied pilot to shoot down a German heavy bomber, and downed seven German aircraft in a single month. We'd like to think he'd like the Bell & Ross named after him. It's inspired by the watches of the period with wire handles, a vintage dial (the red stork is in honor of his squadron), oversized crown and thin leather bracelet. The case is ... continue reading
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MeUndies Sale – 30% OFF SPONSORED

It's been dubbed the "world’s most comfortable" underwear, and priced at nearly half of its competitors ($16). After years of research and development and a "24 hour" stress test, MeUndies has created the perfect, contour fitting boxer brief that keeps its shape all day and never rides up. The first 500 Cool Material readers get 30% off orders larger than $75 when using code CM75. Not impressed? MeUndies offers a full refund and lets you even keep your first pair. Offer excludes packs and French Terry. ... check it out
$16 buy
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Holiday Gift Guide: Menswear

Everyone knows one guy who spends his paychecks on looking good. From perfectly fitted clothes to the finest accessories, he forgoes some of life’s other pleasures in the pursuit of the perfect appearance. To be honest, it can be hard to shop for this guy and his specific tastes, but we think these gifts will earn you some style points. ... continue reading
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The Minimalist Key Shackle Brass SHOP

For the second version of The Minimalist keychain, the stylish shackle gets equipped with a handy bottle opener. The simple and stylish keychain is machined in the US from 360 brass. The pin is machined from 1018 steel and is then blackened. The Minimalist II holds up to five keys and comes with a key ring for holding car remotes or other additions. It’s a sophisticated and clever way to keep your keys in check. ... check it out
$48 buy