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Bizarre World Records

Bizarre World Records

World records are usually spoken of in terms of the professional athlete, with time, distance, speed and strength being the facto units of measurement. But as any Guinness representative will...

Social Memories Face-Book

Social Memories Face-Book

When was the last time you memorized a cell phone number? Put a picture in a photo album? Created a real, physical invitation for a party? Thanks to Facebook, we don't have to deal with any of those inconvenient, non-technological, memory-related things anymore. In our opinion, t...

Five Four Makes Style Easy

Five Four Makes Style Easy

Dressing well is an investment of money and time—or, at least it was before Five Four came around. Five Four is a men’s lifestyle brand whose mission is to make style easy and accessible. They do that by curating a monthly package based on your style profile and deliver 3-4 new items to rotate into your wardrobe. Plus, when you sign up today, you can save 50% on your first package with code COOLMATERIAL. Time saved. Money saved. Check out Five Four today and discover how easy it can be to keep your style on point.

Music Beta by Google

Music Beta by Google

We turn to Google for a lot of our online needs - email, maps of backyards and at times because we're feeling lucky.  Now, from the company that offers its employees free haircuts (probably not the most important thing about them) comes Music Beta.  The long talked about projec...

Black Book Additions

Black Book Additions

Any Black Book worth it's salt is updated on a continual basis and ours is no different. Instead of adding phone numbers or debts, we're adding web addresses and places to shop. Check out The Black Book to see the newest additions to the greatest men's shopping directory on the w...

How to Survive Almost Any Attack

How to Survive Almost Any Attack

We encounter dangers on a daily basis. Some are easy to avoid—we'll pass on the money from the Prince of Nigeria—others are not. We'll assume you can handle a verbal attack from a crazy ex and an attack on your head following a night of Tanqueray...

The Toilet Paper

The Toilet Paper

On an average day, how much do you really learn at work? More importantly, did you learn anything that's useful? Justin Bieber is secretly satan? Old news. The Westboro Baptist Church is unpopular? So 2010. Sharepoint is kind of a huge pain in the ass? Just kidding about that las...

Blue Barnhouse Greeting Cards

Blue Barnhouse Greeting Cards

Most people don’t even read greeting cards.  They scan them like they were trying to get through The Great Gatsby.  Why would you waste five bucks on a card that doesn’t even garner a reaction when you could spend the same amount on one that guarantees it?  Blue Barnhouse...

Gilt Man

Gilt Man

Are you a Gilt Man? You're off the hook for whatever you did last night, we didn't say guilty. The worst kept secret since In-N-Out's secret menu is the latest in a long list of "members-only" sale sites with one goal in mind - hook you up with the latest and greatest at a fracti...

Wrongcards

Wrongcards

Women know how to buy cards.  They do it well, putting time and effort into finding the perfect message.  When a guy buys a card, it’s a lot like a round of Pin the Tail on the Donkey.  We wander around aimlessly, cross our fingers that we’re in the vicinity of a good choi...

Facebook Friend Poster

Facebook Friend Poster

Let's be honest here people, Facebook is just one big ass Internet popularity contest. Quite frankly, we have no problem with that. Judging by the amount of friends you have, you don't either. One enterprising grad student wants to connect to your Facebook friends list and print ...

Follow Us on Digg. Win Bacon.

Follow Us on Digg. Win Bacon.

Digg.com. Heard of it? Of course you have. You probably also created an account two years ago and stopped using it around the same time. The old bustedness (power user domination, no real social element, irrelevance) is the new hotness (friending, feeding, publishers, etc.) and i...

Pintley.com

Pintley.com

Pintley sounds like the name of an English butler, but it's actually a website for people who love beer. With microbrews coming to the fore of the American palate and hitting a sort of renaissance, it can be hard to keep them all straight: remembering which ones you liked, which...

The Toilet Paper

The Toilet Paper

If you're anything like us (and the guys at The Toilet Paper) the only part of the 9-5 that's truly enjoyable (someone has to work so Christina Hendricks can get the support even Victoria can't give her) is the few minutes you get alone in the can. The problem of course is the fa...

Image Revolver

Image Revolver

Without the pompous attitude of a private collection or the crappy "filler" of online art sites, Image Revolver is a new kind of art-meets-crowd-sourcing gallery full of quality artwork at reasonable prices. Getting in isn't about who you know—each piece is selected by the publ...

Newcastle - Your Beer Your Label

Newcastle - Your Beer Your Label

Think you've got what it takes to design a kick-ass beer bottle label? Newcastle is letting you put your design skills to the test. Design your own Newcastle label for a chance to boast your awesomeness in every bar and liquor store that carries it. Visit Newcaslthebrown.com and ...