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We could go on and on about the benefits of simplicity when it comes to design. We could even take a trip back and talk about the painstaking process of lost wax casting. But we’re not going to do either one of those things because this brass s-bend keyhook from Tender Co. speaks for itself. Designed to sit flush with your belt (put it on your belt before your thread your pants), the s-bend key hook was originally mocked up using coat hanger wire. Once they found the right specs, Tender’s people made a master pattern with hand tools, which then when through the whole lost wax process. The final version of the key hook is cast in England from solid brass. All you have to do is slip on your keys.

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PARTNER

Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.